This sample sale idea makes sense to me though. It is not like Chanel is really looking to sell those bags for $100 for the $$. But think about it... everyone invited could more than likely purchase anything full prices at the boutique. This sample sale gives Chanel the chance to get editors and big-wigs to come in and get Chanel merch they would not otherwise have. Then, they go walk around, go to the fashion shows, show up in our tabloids.. and we want the bag the person is wearing and are okay with (well, I shouldn't say okay, but we are used to) the $3000+ price tag.