I am not good at negotiation either, but I'm planning a wedding so I've had to learn, fast! Here are a couple tips that I have found work well for me-
- Start the discussion by saying something polite but direct like, "This is a nice watch but it's a little more than I had wanted to pay. Can you do any better on the price?"
- Have two numbers in mind- what you want to pay, and the max you can afford to pay. If you can afford to pay $2300, but you'd like to pay $2000, start by saying you want it for $2000 so you have some room to go up. Part of bargaining is give and take- you want to come up from your asking price so they will come down and meet you in the middle. At the same time, though, keep your max price in mind, and don't pay more than you can afford. When you hit your limit, it's OK to say that you really can't afford to pay more than that amount, and it's OK to thank the seller for their time and walk away if you can't reach a price that you're comfortable with.
- Remember that you're asking for a pretty big discount, and the seller may not be able to do that. There is no harm in asking, as long as you're polite and honest about what you want. You could even say something like, "I know this is a big discount, but I'm willing to pay cash today if you could give it to me for $XXX" Sometimes sellers will go a little lower if they know you're really going to buy.