this is just my opinion but...
we all have a certain limit to what we'd pay for an item, depending on what it is, the maker, and the quality.
when you go into a store, it's the same. they don't have shills, but they sure as hell have the product marked up at least 50% (employee sales, they still gotta make a profit right?)
:: side track, no matter how good of a sale you've gotten for an item, don't think for one second that they still aren't making a profit until the item is marked down to like 75-80% off, or when you see a pair of jeans on sale for 4.97 from the gap, then you're getting a deal ::
that's when you think, i'm not going to pay that much.
you move on.
same with bidding, granted there's a frenzy with it.
but when you think about it, it's pointless to pay anything over what the product retails for (e.g. they had mini ipods bid up to more then what they cost retail)
and if its anything under, and brand new, count yourself lucky, that person, unless they had some sort of discount (e.g. employee) or got it as a gift, wouldn't be able to make much of a profit anyways (i'm always suspcious of things that sell for 300$ when it costs 1600$, e.g.
gucci's horsebit on ebay, you know, the one with the magentic lock that never existed!)
i don't believe in shilling, but i'm not going to report someone, ebay makes it clear that you want to spend X amount on that item when you bid, if you don't want to go over, no one's forcing you. granted they'd have their friends or make alter accounts to drive the price up but if you guys realize that's whats happening and say, i'm not going to pay that much for it, i can do without, they'd end up having one of those account win, and not only would they not have a sale, they'd end up with seller's fees! (i've bid before and i'm assuming this happened b/c the person who outbit me had no feedback and was a new account, and i was offered the second chance right after the auction)
they probably should make ebay solely just a BIN auction but i guess that takes the fun out of it.