Can someone help me understand how the new quota policy (and other policy changes) is going to help resellers? I see these comments come up on multiple threads and I’m honestly trying to understand this perspective
Based on what I’ve read in this forum regarding: the quota, no reserve lists going forward, systems being linked, and VIC only boutiques….it seems like it would be harder for everyone to get bags. Which includes resellers.
I’m not disagreeing that resellers will find a way to get bags regardless, but it seems to me that these policies would actually HAMPER resellers and make it so much harder for them to procure bags (as a network and individually).…am I missing something?
From my understanding:
- Resellers are also subjected to the 2 classic bag policy
- Resellers will have to branch out their network in the US to find more people to buy classics since each of their friends and family members can only buy two per year
- Resellers and their network buyers are also subjected to the same no-reserves policy going forward that we are (especially if they have new buyers in their network and are not VIC) …and will also have to physically show up in stores to buy bags. They will most likely be in line at the same stores in rotation and the SAs will quickly start to get to know which customer are suspected resellers. It will be obvious if the same person keeps showing up with random people to buy bags (on profiles that are not their own)with their existing SA. Hopefully the SAs will be trained to sniff out weird behavior since interactions will now be in person
- Even if there are resellers who are VIC and may be granted one-off exceptions, their purchases are going to be more closely monitored given that there is a much smaller population of those customers that would be granted exceptions. I imagine the store director would have to grant them individually
- VIC only boutiques (if true) means that the store employees will get to know those clients really well. Which means if there is suspected reseller activity happening at that client tier, I would imagine that Chanel would be able to narrow down the boutiques from which reseller shops.
- The metal plates in bags all have random lettering/numbers and given that this system is so new….I’m sure the house is able to narrow down which boutiques these second hand bags come from. I mean….we typically see the first few letters or the last few letters on a the metal plate on the second hand sites. I’m sure it’s not hard for the stores to figure out which’s serial numbers thus far have similar digits and thereby narrow down client profiles
- All the US boutiques and department stores are connected now. Which means it’s harder to bypass these quota rules since profiles are linked. Resellers are hampered in that sense….unless they create secondary profiles. Which I would imagine Chanel is going to start finding ways to identify duplicated profiles
I can understand that the demand and temptation for customers to use resellers might go up if a customer has met quota. But if anything, it would seem that the supply of stock for resellers will be harder to maintain. So prices might go up on the reseller market because of supply issues, but I don’t think it’ll be easy for resellers to meet that demand. Which means that many customers will have to think twice about buying from resellers since the prices will be OUTRAGEOUSLY marked up. I think we reached a price threshold on classics that it’s a very specific segment of customers that would buy these marked up bags. And those customers better hope they aren’t going to need to resell for a profit because it will be so much harder to recoup the cost incurred when paying over retail. Because….the segment of customers that would be willing to pay a mark up over premium prices that another buyer paid is even smaller! Basically reselling as an activity/hobby will only be possible for people with deep pockets because it will be hard to find another buyer after the first re-sale transaction
As an example- the 18S emerald green bags have a harder time selling now because nobody wants to pay $14k for a mini rectangular that has been marked up several times because of multiple re-sale transactions.
and if you’re a buyer who typically reserves bags in advance and then sells to resellers/
FASHIONPHILE to avoid returning to your SA….well the new quota policies will force those customers to rethink their buying behavior in order to avoid wasting a quota slot on a bag that they may not love.
so what I’m trying to say is….I think Chanel thought this through. It’s like they have cast a wide net out with these new policies and are slowly cinching them around resellers. But I could be mistaken. Thanks for reading my long post