Unfortunately, most of their profits come from the outlets. The outlets are a gimmick to make money from the uninformed shopper through the manufacturer recommended prices scheme. I think Kate Spade outlets had a lawsuit about this recently.
It's true that a lot of the MFF stuff is not made as well as boutique stuff. But some of the MFF stuff is still high quality, like most of the pebble leather designs (Faye line, MFF prairie satchel, Cassidy - MFF Parker, Isabelle -- MFF version of Chelsea, etc). I also have some charms from the outlets that are good.
But the outlets are also so successful because the boutique bags are way overpriced. I got a 1941 bag 70% at the outlets originally priced at $400. Regardless of my salary, the most I would have payed for that bag based on its quality and size was $200. Like I would consider many Coach bags during the 50% off SAS as I feel they are priced closer to their value.
To me, Coach's history is as high quality classic products that last, similar to LL Bean, not luxury products. So I won't pay luxury bag prices for their products period, and I'm guessing many other long time Coach customers will not pay those prices either. Especially when we know months or years later those same products end up at the outlets for 70% off. Inevitably some bags that get purchased will be returned or damaged, etc, so Coach has to sell them at a discount or they won't sell at all.
So I would rather they focus on making more functional and less trendy products with reasonable pricing. Especially considering the bags they make now are not made in the USA and are most likely made cheaply through unethical labor practices. So even at 70% off they still make a profit.
So it's that saying don't hate the player, hate the game, as all of Coach's competitors are in the same business of making as much profit as they can, customers be damned. This is why Coach is constantly playing pricing games to get the most money for their products. I'm sure I'm preaching to the choir here, but that's my take on it all.