Why are ferragamo bags so underrated?

TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others

I have a few Ferragamo bags that I like. Never been a huge fan of the Vara bow shoes, but I have a few other pairs of their shoes that I love. The Vara bows are popular in conservative work settings, which is fine and appropriate.

I have nothing against the Vara, it just doesn't work with my style at all, on me they look like I snuck into my mom's closet and borrowed her shoes (oddly enough she adores the Vara, but then she is also a massive Chanel fan) - I prefer a totally different style, More the Bottega Veneta and Prada shoe type, but some of the modern SF shoes are gorgeous and the quality is amazing, and the silk scarfs are also totally stunning.
 
You're totally right with the advertising. It's more conservative and discreet. I think it stems partly from the fact that Ferragamo is proud of it's association with the old Hollywood glamour of the 1950's and the 1960's. I'm sure by now we are all aware with the fact that Marilyn Monroe, Audrey Hepburn, Sophia Loren etc wore Ferragamo's shoes.

It appears to me that Ferragamo group gift and loans their items exclusively and mostly to celebs and stylists that they deem "worthy". I'm glad of it because I feel like at least Ferragamo makes an effort of maintaining some kind of an appearance of integrity and "authenticity" of a luxury company when they partner up with groups of celebs, stylists and influencers (or brand ambassadors if you will). And if they work with "influencers" then it's with a select group of people they want to be associated with. I'm talking about the likes of Heart Evangelista, Caro Daur, Diet Prada duo and so on.

While I think gifting is an effective (and a cheaper way) of gaining exposure for recently launched products, I also think it cheapens the branding and results in less effort being made by both the company and the influencers. Specifically, it may result in low quality content. It irks me when influencers appear with a recently launched handbag within the same time frame with the same half-hearted efforts to style the bag.

I am personally glad that Ferragamo group has not hopped onto the bandwagon of social media influencer thingy. At least not as aggressively as many of it's counterparts have. It's possible that it might hurt the group in the long run. It's possible that it has affected the group already... Time will tell.

I think it is the difference between those who buy for trend and the latest it thing, or those of us who want a nice style and great quality for a long time, something that doesn't date as easily and isn't attention grabbing (I prefer to wear shoes, not have the shoes and bag wear me). Before Covid I had to attend a lot of openings and parties, I always found it hilarious when certain women pretended to be delighted that they wore the same shoes or bag, while you could literally see smoke coming out of their ears, with SF I think it would me more of a quiet nod, and a grin that there is somebody else there who also loves the quality. I think somebody mentioned that the service and quality has declined, haven't noticed that in the slightest, if anything the leather seems even softer and the service in the UK boutiques is absolutely faultless.
 
I am somewhat new to Ferragamo since I made my first purchase from them (bags) within the last year or so. Both my bags are excellent quality and beautifully made -- very happy with them!

I am however not familiar with their footwear -- never tried or owned them. I don't own any of their bow bags but I think they are actually quite a nice size to transition from day time to evening wear, especially the small to medium sized bags. Their service in the boutiques was very good in my state (pre-Covid, since I haven't been there since mid-March).
 
Last edited:
I think it is the difference between those who buy for trend and the latest it thing, or those of us who want a nice style and great quality for a long time, something that doesn't date as easily and isn't attention grabbing (I prefer to wear shoes, not have the shoes and bag wear me).

I agree :) I am casual most of the time and definitely would not want the shoes and the bags to overwhelm me. To be honest I don't like to think too much on what I have to wear. My black Vara shoes has been my footwear staple since 2014. They are easy to maintain and has held up nicely over the years. They look unassuming and dressy enough to be worn on all formal occasions, weddings and more dressier parties.


I am somewhat new to Ferragamo since I made my first purchase from them (bags) within the last year or so. Both my bags are excellent quality and beautifully made -- very happy with them!

I agree and I am glad to hear that the quality is good :) I think Ferragamo has good selection of bags and shoes in great staple neutrals in excellent price points. I do wish that they would produce more pieces in silver hardware though.
 
I agree :smile: I am casual most of the time and definitely would not want the shoes and the bags to overwhelm me. To be honest I don't like to think too much on what I have to wear. My black Vara shoes has been my footwear staple since 2014. They are easy to maintain and has held up nicely over the years. They look unassuming and dressy enough to be worn on all formal occasions, weddings and more dressier parties.




I agree and I am glad to hear that the quality is good :smile: I think Ferragamo has good selection of bags and shoes in great staple neutrals in excellent price points. I do wish that they would produce more pieces in silver hardware though.

The Varla just clashes with everything else I like to wear, I am more into low maintenance and put together, which obviously depends from person to person, because while they look great on mom, on me, it just looks odd and clashes...

Speaking of silver hardware (btw all my SF has silver hardware, gold is a bit of a deal breaker for me), I totally fell in love with those shoes, unfortunately they are 2 sizes too big for me (at my age I do not think my feet are going to grow) and checked the SF store, but they do not seem to have them in stock anymore. They are the perfect example why I like SF, they are so versatile that they would really go from office in the summer to dressy and also look good with jeans. I keep reminding myself I do not need more shoes and I am actually secretly happy that they are too big for me!

 
  • Like
Reactions: Greenredapple
I wandered into a Ferragamo store for the first time this summer and was simply blown away. I absolutely loved the bags and accessories. The quality is great. The whole reason I went in was because I'd seen Ferragamo bags on luxury websites for years, but seeing them in person was the key to converting me to a fan. Maybe it's just because their stores are rarer or that they were never featured on Sex and the City? I'm not sure, but I want one of their bags!
 
I find that Ferragamo bags don’t have very good quality, at least the recent ones. In the past few years, I’ve purchased 3 Ferragamo bags and one wallet. One bag’s shoulder straps became defected after minor gentle usage (the shoulder straps are chains intertwined with saffiano leather, and the saffiano leather portion was cracking everywhere). Another bag didn’t hold up that well generally, again after minor gentle usage. The wallet’s hardware started tarnishing after 2-3 times of usage (stored away in dust bag in dry cool area when not in use, thankfully Nordstrom was able to fix the problem and took it back). Only one bag held up well and still looked good. I baby my bags and take care of them, so I was disappointed.

Ferragamo’s shoes and silks, on the other hand, I feel are a completely different story. Their shoes are leagues ahead of many premier designer brands and their scarves are very high quality but without Hermes price point.

Sadly, I probably won’t buy their bags anymore, although they have beautiful designs. I love how classic and elegant each piece looks. However I gave their bags too many chances and am a little hesitant to try again :sad: glad to hear many ladies here have had much better experiences than I did! I’ll always continue to buy their shoes and scarves though.
 
Last edited:
I think Ferragamo is underrated because it is more conservative and its designs didn't evolve with the times. They are good quality and nice but you have to keep up with the trends too. Even with the endorsers that they get, they are more conservative. I am thinking if they got a Kardashian (I am not saying they should.....I am only saying IF they did) or some pop or hip-hop artist that is highly visible and recognizable especially by the younger generation, then the brand would be more noticeable and be more obvious to the general public.
 
  • Like
Reactions: azure5
I think Ferragamo is underrated because it is more conservative and its designs didn't evolve with the times. They are good quality and nice but you have to keep up with the trends too. Even with the endorsers that they get, they are more conservative. I am thinking if they got a Kardashian (I am not saying they should.....I am only saying IF they did) or some pop or hip-hop artist that is highly visible and recognizable especially by the younger generation, then the brand would be more noticeable and be more obvious to the general public.
I think Gigi Hadid was carrying an ostrich Studio bag quite a bit and Angelina Jolie was carrying a black studio bag as well. I think the Ferragamo is underrated because it’s quiet luxury, not flashy, “notice me” luxury.
 
Ferragamo bags may be so underrated bc of the houses strong history in well made and comfortable footwear. ferragamo designed his first pair of shoes at age nine. when I was collecting a lot of dead stock vintage clothing, I briefly tried to collect his sisters shoes (rosina ferragamo schiavone was a more whimsical shoe designer. but it was too hard to find NIB older designs in my size). I think he did the first platform heel and the first cage heel, and he was most popular when shoes still came in multiple widths in all sizes, not just B, and fit was paramount.

the well crafted shoe or bag is almost akin to the ohilosoohy of men’s sartorial custom or even Made to Measure, but not really suited to an it bag which is an object of desire or fashion item. An it bag could be one that transcends fashion due to mystique, like the birkin or kelly, but most aren‘t. Lots of brands make high quality classic bags, but I think the French designers have a lock on the it bag (BV notwithstanding). I think of Italian bags as well made, discreet, classic bags suitable for work. . . Kind of the opposite of an object of desire. . .

More than three decades ago, I bought a fantastic Ferragamo trench coat bc I was bored with my moms style of Burberry. It had the most incredible warm, wool cashmere (?), colorful detachable lining of jungle leaves and animals (imagine a ferragamo scarf wrought large. I loved it so much, I would take the lining out and wear it pattern facing out as a duster topcoat. I don’t think their collections since (including their handbags) have had that kind of fantasy, over the top quality about them. . .
 
Last edited:
I’ve been wondering too why Ferragamo does not get the attention/hype of some of the other brands. I just bought my first Studio bag & it is Gorgeous with a capital G! The leather, the attention to color & detail - it’s a real stunner!
Maybe because Ferragamo bags are not all over social media & big influencers? Because they don’t have an ‘it’ bag like the Saint Laurent Loulou? I don’t know. Personally, I like that they are under the radar. It means prices have not gotten ridiculous & items are actually available.
 
I’ve been wondering too why Ferragamo does not get the attention/hype of some of the other brands. I just bought my first Studio bag & it is Gorgeous with a capital G! The leather, the attention to color & detail - it’s a real stunner!
Maybe because Ferragamo bags are not all over social media & big influencers? Because they don’t have an ‘it’ bag like the Saint Laurent Loulou? I don’t know. Personally, I like that they are under the radar. It means prices have not gotten ridiculous & items are actually available.
Personally, I adore the Studio, so congrats!!! Which color did you select?
 
Top