who would you say LV target markets are?

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#16
They must be a doing pretty sh*tty job with that marketing campaign, seeing as how so many of us "commoners" are buying up LV :laugh: If they really wanted to target the jet setting elite, all their bags would be much more expensive/exclusive, no? :idea:

I agree with those who said various lines/collections are targeted towards different consumers.[/quote]

^^^:tup: :roflmfao::roflmfao:
 
#18
COSMOS said:
Just because it's made for a certain group of people doesn't mean that JUST them will buy it. Royalty have been seen with the luggage, many famous travelers in history have been seen with their product, many famous people in fashion.

Aren't common people buying Chanel, etc. It's influences, which powers the economy. Stock and Demand... :rolleyes:
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Well, I think originally that was the case. I also think that is the "dream" or"image" that they are trying to portray to us normal guys. The message they send in their adds is buy LV and you are a jet setter, trendy and rich, but I do believe they are very calculating at putting out many different lines to appeal to a variety of consumers. I love LV :heart: Heck, they have me hooked, but they are still a huge company with marketers and ad people and their job is to sell.
 
#19
i also go with the japanese! damn... i read somewhere LV makes half of their money in that country. i mean.... japan isn't the biggest and not the most populated country... but the ladies over there seem the be really into LV!!! XD

i think LV targets actually young women.
nowadays they do the campaigns with young celebrities... which are mostly admired by even younger women.. scarlett johansson, jlo, etc..

and even if these women might not have all that money to afford an LV... there are boyfriends (really generous bf)/husbands, relatives and not to forget: DADDYs!!!
little kids can't afford their toys... but they bother their parents as long as they need to, till they are willing to buy... and besides.. daddys would do anything for their little daughters, right??? ;)
(excuse me for comparing luxury bags with toys... but it's just the simplest way)

when i go to a LV boutique here in germany.. most of the customers are young women. i guess 25 to 35.
my mom looks old in there! :laugh:
and weirdly... most of them are not german... (i'm not, too :nuts:)
 
#20
COSMOS said:
I'm surprised no one knows. Louis Vuitton is clearly and is known for being made for the jet-set lifestyle. It always has and always will be. It's for the sopisticated traveler that lives a glamorous lifestyle, is fashionable and in the know for trends and a great modern lifestyle while still being classic. Look at the ads and magazines. Naomi Campbell was photographed in the desert with a MultiColore Alzer 80, the Neverfull and new Pegase were shown in a recent catalogue while getting into a towncar after a hotel stay. They have men boarding private jets with their steamer trunks and suitcases, leaving the mansion with a serius 70 and Carryall, another small catalogue talked about about trunks, and the way the bags were designed. It's ALL off of luggage. Every, single, piece by Louis Vuitton is deisgned and made for the jet set lifestyle. The handbags were designed off of luggage, the clothing, the accesories with the hardware. EVERYTHING.

Not for anyone else other than the Jet Set Lifestyle.
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I think your kind of right with where your goign with this, but IMO this isn't the targeted market. This is the selling aesthetic. LV are selling the dream of the luxurious, glamorous, jet setter lifestyle. Just look at the name of the speedy. When a gal has the speedy in her had she too has a 'piece' of the dream. This is very similar to that of Hermes, i remember an interview with an avid fan where she stated (paraphrasing) "Hermes sells the ideal of the glamorous traveler, when traveling these days is anything but glamorous. These bags are fabulous but ridiculous for travel"

As people stated i think its mainly to a younger (obviously slightly affluent) audience. it is mostly important that they feed and breed new customers than anything else. They create low entry price pieces for this specific reason (to me LEP is anything under $1000) Followed by the middle aged spohistiaded person, and most likely people whom already follow the brand. hence the brand itself will market itself to them. As they continue to be satisfied with the product, they will return. and thus they are secondary. Thirdly would most likely be wealthy men whom a.) buy for their loved ones and b.) themselves. These would be even further down their totem pole, as the wife/so/gf/etc. is more likely to suggest it at some point, therefore getting the men into the store, rather than an advertising campaign.

thats my opinion HTH.
 
#21
Their marketing strategy has certainly worked over the past 10 years. Previously, you could always just walk into the old store off the Champs Elysee or the counter in Galleries Lafayette would be empty, now you have to stand in line to even enter. They appeal to young and old, very wealthy and average income alike. BTY, did anyone catch the monogram carryon OJ was carrying after he was recently released from custody... see anyone can buy a LV.
 
#22
LV markets to anyone who has money or who can save enough money for their bags! The allure of the jet set glamorous lifestyle is inherent in all their LV products so anyone who wants a piece of that action can do so with enough time and effort --- LV appeals to all ages, men and women. They are a powerhouse marketing machine and I am hooked! LOL
 
#23
I really think they target whoever can afford their stuff....they don't discriminate LOL black/white/asian, woman/man, teenager/young adult/adult, hip & trendy/understated & classic, new money/old money, middle class/upper middle class/upper class.

There is a bag for every single person!

It is kind of funny though...to think of LV as a tourist stop now! This is apparent even in Chicago on the Magnificent Mile....you stop in there and it's amazing the different people in there!!
 
#25
Everyone. I don't think that only rich people are the ones that have it anymore. I mean, I've seen some frumpy middle class redneck ladies carrying authentic LV. & it's kind of sad, because it sort of lessens its appeal to me, a little bit. :(
 
#26
Just for some resources...
 

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#27
Anyone and everyone with cash or credit ... they don't care ... why else would they advertise everywhere for everyone to see? Or let anyone walk in a boutique to buy their products? Or be able to order from 866# or E-luxury without having to say ... "hmmm I'm a sophisticated traveler and I lead a glamorous lifestyle". A mother of 5 and soccer mom can afford LV's too. College students and even high schoolers. All sorts of different people.
 
#28
SweetPurple said:
Anyone and everyone with cash or credit ... they don't care ... why else would they advertise everywhere for everyone to see? Or let anyone walk in a boutique to buy their products? Or be able to order from 866# or E-luxury without having to say ... "hmmm I'm a sophisticated traveler and I lead a glamorous lifestyle". A mother of 5 and soccer mom can afford LV's too. College students and even high schoolers. All sorts of different people.
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You readers really need to start to understand the difference between who BUYS the items and WHO they're targeted for. There's quite the difference. It's the advertisement and item versus the need and demand for them based off of that.

Obviously, it's common sence that Louis Vuitton is made for the Jet Set lifestyle. View their page, their advertisements, the bags, service, everything. The Speedy is made after the Keepall, which was an innovative luggage for Louis Vuitton in the mid 20th century. The Suhali line is a tribute to the steamer trunks because of the bold design and hardware. The Damier line and Damier Azur are a tribute to the FIRST monogram in History of fashion. The Geant is based off of the Damier. The books at Louis Vuitton have to deal with the history, and the luggage. There's also books at Louis Vuitton on Traveling to Europe, New York, Japan, etc. The clothing is not made for the typical person, but a person for a jet setter. The clothing is made for traveling and usually are prepared to be packed, used and packed again. There's bags for traveling at Louis Vuitton. The Neverfull like most bags at Louis Vuitton, it's a refelection of the history and heritage as well for daily needs. Louis Vuitton, the world, has a place for the art of travel. EVERYTHING at Louis Vuitton has to do with luggage or the symbol of the jetset lifestyle. I could go on and on.

It's common sence and anyone that's in the know of Louis Vuitton will know that.

As well for who buys it. IT'S NOT LIMITED. ANYONE CAN PURCHASE ANYTHING THEY DESIRE. As others have stated, people would like to purchase the dream of the Jet Set lifestyle. We buy Louis Vuitton because it's glamorous and sophisticated. It's unique and classic. It's well bulit and fits our needs. Louis Vuitton has been fitting it's customers needs since the fashion house was built. Louis Vuitton has a box maker and knows how to build items to fit the customer's needs and wants for traveling and for daily use. That's why the items out there fit the customer, and for that reason, anyone can purchase Louis Vuitton. But who they advertise for and who they presume to buy Louis Vuitton is totally different.
 
#29
SweetPurple said:
Anyone and everyone with cash or credit ... they don't care ... why else would they advertise everywhere for everyone to see? Or let anyone walk in a boutique to buy their products? Or be able to order from 866# or E-luxury without having to say ... "hmmm I'm a sophisticated traveler and I lead a glamorous lifestyle". A mother of 5 and soccer mom can afford LV's too. College students and even high schoolers. All sorts of different people.
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Just because these are the people who are buying the items doesn't mean it is the target demographic. They are not one in the same. The target demographic would be (just as an example) "women, age 24-45, college educated, upper middle-upper class, blah, blah, blah." (Not saying this is specifically theirs, again, just using as an example.) Of course other people outside of who it was "intended" for will buy it as they too want to buy the image, but it doesn't mean that they are who the company had in mind when they came up with their campaigns and the like.
 
#30
COSMOS said:
You readers really need to start to understand the difference between who BUYS the items and WHO they're targeted for. There's quite the difference. It's the advertisement and item versus the need and demand for them based off of that.

Obviously, it's common sence that Louis Vuitton is made for the Jet Set lifestyle. View their page, their advertisements, the bags, service, everything. The Speedy is made after the Keepall, which was an innovative luggage for Louis Vuitton in the mid 20th century. The Suhali line is a tribute to the steamer trunks because of the bold design and hardware. The Damier line and Damier Azur are a tribute to the FIRST monogram in History of fashion. The Geant is based off of the Damier. The books at Louis Vuitton have to deal with the history, and the luggage. There's also books at Louis Vuitton on Traveling to Europe, New York, Japan, etc. The clothing is not made for the typical person, but a person for a jet setter. The clothing is made for traveling and usually are prepared to be packed, used and packed again. There's bags for traveling at Louis Vuitton. The Neverfull like most bags at Louis Vuitton, it's a refelection of the history and heritage as well for daily needs. Louis Vuitton, the world, has a place for the art of travel. EVERYTHING at Louis Vuitton has to do with luggage or the symbol of the jetset lifestyle. I could go on and on.

It's common sence and anyone that's in the know of Louis Vuitton will know that.

As well for who buys it. IT'S NOT LIMITED. ANYONE CAN PURCHASE ANYTHING THEY DESIRE. As others have stated, people would like to purchase the dream of the Jet Set lifestyle. We buy Louis Vuitton because it's glamorous and sophisticated. It's unique and classic. It's well bulit and fits our needs. Louis Vuitton has been fitting it's customers needs since the fashion house was built. Louis Vuitton has a box maker and knows how to build items to fit the customer's needs and wants for traveling and for daily use. That's why the items out there fit the customer, and for that reason, anyone can purchase Louis Vuitton. But who they advertise for and who they presume to buy Louis Vuitton is totally different.
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No, we do understand. Maybe it's you who doesn't understand that those glitzy and glamorous ads can be used to attract the general population into buying their products. What you're describing is the image they are selling- there is no question that LV is for luxurious travel. However, just because they show jet setters in their ads, it doesn't mean the jet setting crowd is their sole target audience.

Honestly, you bring up an interesting idea...but it's hard to take you seriously when you imply everyone else is "unknowing" or "without common sense" just because they think otherwise :tdown:
 
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