I avoid it but sometimes still find myself getting the same bag in a different color or leather. It happens when I get a bag and after using it for quite some time, I love everything about it. This compels me to get another one when I see that it suits my needs. I still go through my justification that it needs to be a bag that can be used daily. I still think (or convince myself...lol) that it is a completely different bag with a different purpose even with just a different color/material.