This is something i have reflected more in recent months. My relationship with influencers has been rocky to say the least. On the one hand i shouldn't judge influencers for making money, and on the other hand I dislike many of them for straightout lying to their viewers. When i started watching lux youtube content, i genuinely thought many of them were honest and sincere in their reviews. How naive I was back then
I have been wondering if brands pay online retails/marketplace and they in turn ask influencers to mention the brand to boost visilibity. If so then it's probably part of the service package that they offer to brands. When there is lot of money involved why not take a cut for yourself...
I know this might sound harsh but lux community in youtube has become boring to me. It's always Chanel, Dior, Hèrmes or Lv. Not that there is anything wrong with these brands in particular, but prominent influencers know that mentioning these brands will generate more views so they are often featured in videos.
The lux content in youtube is bland nowdays. There is no risk-taking, no creativity and no personality. Instead there are clickbaiting and repeated content being produced over and over again. I am bored. Perhaps i shouldn't be so harsh to influencers because it's youtube that pushes these type of content to generate even more revenue. They just produce the type content that algorithm will pick up.
Yes, you're right. Everyone's posting about the same bag at the same time, the same shoes, the same accessories. When did people lose their individuality? To be fair, some things become popular for a reason, and if it's really good and just *happens* to be trendy, then ok. But everyone just seems to be trying to keep up with everyone else, so all the content being created just ends up being redundant. Granted, I don't have the most out-there style - I dress on the more neutral, minimal side, and prefer classic pieces, but still - it would be nice to see someone show something other than classic flaps and Birkins!