EXACTLY!! Feels fake to me too and I really it is 'processed' / cut with something. They won't admit it, but one day, it will come out.
It's no big secret. All "saffiano" type leathers are heavily coated and then embossed to give them their scratch-resistant texture. The piece of leather underneath can be of various quality which is hard to determine for the customer. That's why you find this type of leather at all price points, from Target to Louis Vuitton. But they are not all equal. One may be made with the cheaper cuts of the skin while others will be made from top quality and even calfskin.