I rarely browse. When I shop I usually head towards the brands I normally buy with a list of specific items I would like to view in person. So for me to even look at an unknown brand, the design would have to be striking enough to catch my eye as I passed by on my way to my pre-selected brand destination. Interesting Shape, great color, unusual hardware are all things that might catch my eye. Once something caught my eye and I stopped to examine the piece, workmanship, materials, functionality, color, and whether or not it filled a gap in my bag wardrobe would all play a part in the decision making process. I don’t care how pretty the bag is, if the workmanship and/or materials are poor quality, I would stop looking at it and move on to my intended brand destination. However, If it hit all the right buttons for me, the lack of brand recognition would not be a factor.