I am kinda loyal - not to ONE brand, but to a handful of brands - simply because my brain is happier with LESS choice, not more. I kind of deliberately avoid wading into brands that I've never bought from/been curious about before, because . . . why complicate my life? It's bad enough that I still want a few bags from JUST these 5 brands, so I think I'm gonna keep my head in the sand with regard to all the others out there.