It's just an updated Dooney thing. The bags are in that bracket and I am sure the popularity of them will fade, as did the Dooneys.
I respectfully disagree.
Longchamp has popular for a long time and seen as a staple in many European women's wardrobes. I didn't get the appeal of them initially, but once I started carrying them, I really appreciated how practical, durable and useful they are for my lifestyle. I'm not someone who likes a lot of hardware and crazy stuff hanging off my bags, so they suit me perfectly. And all of mine are made in France, and I enjoy knowing that fact.
If you don't like them, no worries. There are plenty of other brands to choose from.