I want to comment on somebody saying it's stupid to get rid of Bal stuff since it's squandering money, illogical, etc. But people buy things because they value it (there's a whole field in economics analysing factors affecting demand) and most people on the globe would probably think spending more than 50$ on a bag is 'stupid'. A bottle of Loub nail polish may be priced $50 but my value for it is exactly zero - if I get it for free I will use it but won't pay more than zero for it; yet I'll pay $20-30 for polish from another brand.
I also worked in advertising and clearly the campaign is intentional. Who are the target for such campaign? To me it is very clear because child abuse (through pornography, exploitation etc) do exist day to day. There are perpetrators, gatekeepers, closet admirers, all potential sales.
Also admirers of free speech, the-unwoke, art for art's sake, etc, all potential sales.
Also logo people for which logo = value, now introduced to the brand due to it being on news etc.
If I spend a couple of hours researching, no doubt I'l find more consumer segments for which such ad will create/enhance value.
The brand may walk back on said advert now due to backlash from current customers who suddenly realise their value of the brand has diminished, but I am convinced the ad was intentional and had a target consumer in mind.
Edit: I was going to post this in the other thread but I think maybe still relevant in this thread. Which is: for me, I'm looking fwd to prices for older Bals in the 2ndary market to drop and thereby alligns more closely to my value for them, which this brouhaha will likely facilitate.