I have heard this too. I think it’s official. I really hope they have a freestanding boutique as this area has a big market for it.
VCA ~ Van Cleef Arpels Discussion thread!
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I have heard this too. I think it’s official. I really hope they have a freestanding boutique as this area has a big market for it.
I actually think it's a good strategy. It's similar to when Chanel pulled out of many Saks so they could focus on the boutique. I would think VCA would open up a boutique there given the population and profile of the population.
There is a new VCA opening in Dallas at Highland Park this summer. It's supposed to be two stories, so it will be nice, perhaps like the NYC flagship on 5th.
They say the 2nd floor will be a private salon. But... they have to decorate that private salon!
I translate that into displaying heritage or high jewelry.
If anyone has heard of new locations, please share.
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Could VCA also not want to be associated with NM’s chapter 11 filing? VCA has been suffocating NM of inventory, choosing instead to keep the already limited stocks for their stand alone stores.
VCA probably wants to have total control over how their products are marketed. Would the same fate befall Birk’s in Canada (unless theirs is a different arrangement to NM)?
I actually think it's a good strategy. It's similar to when Chanel pulled out of many Saks so they could focus on the boutique. I would think VCA would open up a boutique there given the population and profile of the population.
There is a new VCA opening in Dallas at Highland Park this summer. It's supposed to be two stories, so it will be nice, perhaps like the NYC flagship on 5th.
They say the 2nd floor will be a private salon. But... they have to decorate that private salon!
I translate that into displaying heritage or high jewelry.
If anyone has heard of new locations, please share.
I think the VCA NM stores in cities with a free-standing VCA presence, might be the first to go (stands to reason). One such NM will be Houston (with a stand alone in River Oaks).
These moves are years in the planning - can’t see ALL NM VCA stores being closed without at least some provision being made in its absence.
You are exactly correct. It is all about control and marketing of their brand. This is part of the shift to the Direct To Consumer (DTC) model that has been going for several years now. Retail brands like Nike, J Brand and others have already pulled out of department stores and are shifting to more DTC model with their own stores.
The rationale behind this is in a dept store, your brand is competing directly with other brands, and the dept store does not allow you to market your merchandise directly. The best example is jeans. The jeans dept has walls and walls of jeans. The jeans companies are frustrated their jeans are placed directly next to its competitors (e.g. J Brand, Frame, Mother, Rag and Bone are all piled together in the jeans dept), and they have no say to highlight their new jeans or dress the mannequin. They are at the mercy of the dept store. Hence the successful brands that can sell DTC are expanding in this space.
Add to this, the massive decline of mall traffic and surge of e-commerce. Everyone knew online/virtual shopping was inevitable. COVID just forced a rapid acceleration. It's the perfect storm. I read somewhere in the jewelry trade VCA did very very well with their online segment during COVID. I'm not surprised, and they seem to have that nailed. Same with Tiffany.
I would say the one retailer I'm disappointed that has not gone online is Chanel. Yes, they sell their makeup online, but I think they need to expand to add shoes and bags. I understand RTW is a bit more complicated, but everyone sells shoes and bags online, even Hermes (most pieces).
We'll see what happens as malls get knocked down and reinvent themselves to multi-use developments. I look forward to it really, more focused retail and layouts more fitting for the 21st century.
I heard VCA is scouting out a location in City Center DC, which makes a whole lot of sense.
I wish they would stay in VA I hate going in to DC. Stopped going to Hermès because of that. Too much of a hassle to go down there and with uptick in crime not the place to be to walk out with a shopping bag that says look what I bought.
I’ve never felt unsafe at City Center. My husband’s office used to be right across the street. I travel there by car, park on the street and shop. I even brought my puppy there the last time.
Those who have the GMOP pave 5 motif, could you please share what you love/not love about the bracelet? Any mod shots would also be super helpful! TIA!
Heard VCA in Westchester Co is the first to close, Aug 1. And will re open as a consigned store inside Neimans. Atlanta, apparently will be getting the largest VCA inside of Neiman Marcus, but not until next year. I bet they will follow their own return policy etc just like Chanel does, inside of Neimans and Saks.
Isn't there already one in NM at the Westchester mall in White Plains? I've been there several times, but not in the past few years. I have not been impressed with that one if you're talking about the one in White Plains. I am surprised VCA has not already closed it.
So they are opening a new one?
i think jeans are a closer analogy to fast food. . . . I though I read long ago that McDonald’s liked being next to burger king bc each would sell more burgers in proximity than two competitors apart?
i like going into high end places that sell a variety of jewelry or watch brands (I’m thinking Fred Leighton, Briony raymond, Wempe, watches of switzerland
Yes, so I hear. Remodeling it and will be run as a Van Cleef boutique inside Neimans.
Hi everyone. I did a search but wasn’t able to find anything. From your experiences, did the Van Cleef white gold turn yellow after years of wear? I just purchased my first Van Cleef, a white gold perlee pearls of gold (perle d’or) bracelet, to go with my Cartier WG small love. I love how the Cartier WG patina and turns into a steel look. I was wondering if the Van Cleef would age similarly to the Cartier, or it might turn yellow and would need to be replated. Thanks!
Here is the current stack! And apologies for the yucky nails.
Here is the current stack! And apologies for the yucky nails.
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