I so relate to this!! I am banning myself but it is so hard... i do think even though i dont have a big VCA collection, i may be quite done with VCA for now. I think i may be going on one of those (i dont want to be all mainstream) mode again where i prefer more low key brands. Am now slightly tempted by Boucheron but will take my time to consider if it will integrate into my current collections/ style. There are certainly alot that i still love from VCA, but due to some of my fussy OCD quirks, they end up not being perfect for me and i took them off my wishlist.
I agree with you... if you don't love the piece for any reason, skip. Just because it's VCA won't make you love it anymore once you buy it and are in your own environment (out of TPF VCA world).
There are VCA pieces I love, but that piece will have a tiny aspect that annoys me (e.g. Cosmos bezel, 16 motif long chaing gaps), so I pass. You'll know when you really love something, but if you feel you are forcing it just to buy something VCA, I would skip.
There are a lot of other brands out there, including as you said, Boucheron.
Boucheron is one of the greats, one of the oldest French luxury jewelry houses (Mellerio get the prize for being the oldest). I'm not sure where you live, but Boucheron has a lot more presence in Europe and Asia than in the US. Their high jewelry collections, to me speak of royalty, they are magnificent (browse the High Jewelry pieces on their website... it's gorgeous to me). I would love to own anything from the High Jewelry Art Deco collection.
Their stock pieces are also beautiful; I like that some are very architectural, art deco. I love the Lisere collection, especially the aquamarine ring.
I vote yes to Boucheron!