I mean that all of the houses use this tactic. Their best method to spur instant sales is to inform their buyers of an impending price increase. It certainly seems to work in generating a flood of sales and panicked buying as if the items were needed to sustain life or were being given out for free. It creates the opposite reaction for me; price increases will happen and are expected, but when I feel manipulated I take a step back. I would rather buy for a slight bit more and have it be a fun and leisurely experience entirely on my terms and timeline.
Thank you for the reply! I don't mind the 5% price increase and not buying anything now. But the thing that leaves a bad taste is the price increase on the new releases. Couldn't they announce the price after the increase or not increase on the new pieces? This price increase must have not been an overnight decision and I am sure the new pieces are marked up enough even without additional 5%.