You make interesting points. I appreciate getting more of an insight into the art/gallery world.
I saw her canvases in person and liked her art. When I saw she was customizing LV bags, it caught my attention. I thought it would be an interesting topic to discuss as it is clearly not a collab.
She is a Canadian artist who won the Art Expo NYC Solo Artist Award and her work is shown by Gallerie de Bellefueille in Canada. Another poster has also seen her canvases in Hong Kong. I guess whether this is prestigious enough or valuable enough depends on someone who wants to invest in her art.
Interesting point that gallerists and collectors would not want enjoy seeing LV bag modifications on her professional website. In your opinion, it seems that it would negatively affect her work and people's confidence in her art. Part of the reason I posted in this thread is to discuss it - since I had never seen a professionally recognized artist decide to customize bags outside of an official collab. If this is the case, then this type of activity - more known artists independently using LV as a canvas for their art might be very short-lived. As for legal issues - how would it be a problem if people are giving their own bags to be painted? This is what I am assuming is happening.
To counter your point about the LV modifications decreasing the value her work - It appears that her art is more "lifestyle" and more decor type of art that blends in with the idea of luxury and prestige. Perhaps this plays into her image and the image her art conveys - luxury and prestige. That's another way of look at it.
For my own artistic opinion and tastes, I don’t consider what she is doing to the LV bags as art. She’s not really pushing them to the artistic and creative edge. I see a lot of untapped potential in what can actually be done to the bags.
Even the official LV Capucines art bags are “meh.” Look at the Lady Dior Art pieces, to see some good interpretations of “art” bags.
It is perfectly ok to paint your own bags, or ask someone else to paint them for you. It is not illegal. I don’t know how many times I have to keep repeating that same statement in this thread.
From a business standpoint, posting photos is risky, because should you create enough public demand, you have created a market that cuts LV out of potential profit… and LV, like so many other companies, would eventually want their cut.
I’m recognizing that she isn’t a “nobody” when I make these statements. That’s why in the US, at least, it’s better to create a separate entity/company for that activity. Should you get sued by LV, LV can only sue that company. Her professional art career and funds would mainly stay untouched, and her personal finances safe.
If she were actually pushing the bags into
true realms of “visual art,” then I wouldn’t consider it “bad” to feature those pieces on her professional and public portfolio. But as it stands, she hasn’t done enough to really distinguish them as artistic pieces that are distinct from a
possible and
believable LV collaboration. You have to remember that most people do not keep up with luxury brand releases, so most people will be confused, and some may even believe it is a real piece by LV. She is at least wise in never mentioning the brand by name or saying they are authentic.
What you consider “lifestyle,” is coined “commercial” in art-language. Not all commercial artists/pieces are luxury oriented, but the primary goal is to be sold (sometimes considered an “easy” sale). They are created for “easy” consumption, hence “commercial.” Commercial isn’t inherently bad, if you ask me, but there are stronger and weaker pieces and artists. I would consider Waterous as a weaker commercial artist. Her technique is good, but the content is too easy-buy design oriented.
Because of where I live and practice art, and the art I see on a daily basis, I don’t consider Waterous “luxury.” “Luxury” is a relative term in the arts, I’ve come to notice.
I understand that you don't want anyone to dictate what you should do with the art but, in this case, the limitation comes from a practical perspective. The figures are acrylic paint with resin. They would probably crack if the handbag was used.
LV artisans paint with acrylic and finish the pieces with a sealant… not any different from what Waterous is doing. Besides, if you look on her website, you can find photos where she uses the painted bags herself.