I do have to wonder what the line for merely-well-to-do is with some of these brands.
I don't think it's about the customer's actual financial situation anymore. More "normal" people than ever are buying luxury items so the sky is the limit for them. Not really for me to say how much one needs to make to buy XYZ but, well, let's say I constantly find myself surprised by what I see. And then I think "no wonder everyone's raising prices... the marketing's paying off."