This is the perfect shade of orange for me. I'm from Austin and this reminds me of UT's burnt orange.Here's a comparison shot next to other oranges (taken when it was slightly overcast outside). You can see it has reddish undertones but if I were to use flash I find the red doesn't appear as much.
To me, it's a somewhat chameleon color depending on what other colors are next to it, lighting, etc.
This orange doesn't have as much pop as others, but it is a nice subtle shade. If that's what you are looking for, it deserves a look see at the store.
Hope this is helpful.