Clint, if you take the time to visit any of the brand sub forums on tPF and ask these same questions, I think the answers will be pretty similar. People carry LV because of the timeless designs, the quality, the resale value and yes, because the brand sells us the image that their bags are timeless, quality products with a proud brand history. Same for
Gucci and even relative newcomers like
Prada.
Quite frankly, I was unaware that it was even possible to order a bespoke handbag. It isn't something you read much about in the pages of Vogue or the style section of the New York Times. Advertising plays a key part in brand choices, whether it's a purse, shoes or clothing.
Brand placement in movies,TV, the Internet and even pop music have raised the awareness of brand image to a higher level than ever before.
15 years ago, when I got my graduate degree, I had no idea what Hermes was. It simply wasn't part of my culture. Fast forward to now and ask a kid in grad school what a Hermes bag is and more than likely, they will know it's expensive. They might not be able to identify a photo of a Birkin but they know the word.
Chalk it up to the information age.
I sense you're looking for someone to say the obvious, so I'll do it. I got my first Birkin this year and yes, it told me that I arrived. There was no way that I could afford this bag at any other time in my career. I could now. That's what it symbolizes to me. It's the payoff for the blood, sweat, tears and student debt. And it's purple.