Space for Guys & their Hermès

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Saw one on sale in CP in London last week. It was on the top shelf and I didn’t ask to have a closer look because even from far away I thought it was too small and didn’t appeal to me.
That “Proto Etalon” mark is intriguing though. Anyone seen this before or heard about it? It appears to imply that it is some kind of prototype. Beside it’s obvious meaning (stud) and relation to the horsy world, the term “Etalon” can also be used to describe something that is the perfect reference (le “Metre Etalon” for ex.). Maybe H thinks this is the prototype of the perfect rucksack?
Much prefer the Paris-Verbier.
 
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