This is just my own view of the matter, but .
I wanted to buy one because of the excellent craftsmanship and the fact that I loved the design. To "test" whether I really loved it or not (in my case, the Submariner date), I bought a similar "homage watch" (an Invicta Pro Diver that looks similar to Submariner in many ways and is almost the same size) and wore it a year and a half. Since it's a cheap watch, i thought it would be an easy and inexpensive way to determine if I really enjoyed the size of the watch and the general design.
I did! Once I got my Submariner (which is secondhand by the way), I was so enthralled at how good it is: excellent working order, clear sapphire crystal to see the dial so well, every part and piece seems so well made and so on. Looking back at the Invicta, it seemed a toy watch in comparison!
Anyway, I love Rolex for many reasons, as above, and also because it does feel like a piece that will not lose (much) value over time, and for some models, becomes more valuable. Many of the popular fashion watches cannot say that (not that everyone needs to buy items because they are an investment, though). Plus it is so beautiful! I love to look at my watch!
Thank you. I think in just trying to talk myself out of buying the rolex.
