Rihanna

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Pop Icon Rihanna's Latest Move to Save the World Is Bikes for Girls

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Rihanna is on a roll. The iconic singer has been on a cinematic and humanitarian spree lately, this time partnering with a bike-sharing company to provide better access to education for girls across Malawi.

With her Clara Lionel Foundation and ofo, a prominent bike-sharing platform based in China, Rihanna announced a five-year partnership called “1 KM Action” that will donate bikes to scholarship recipients. Why bikes? They’re expected to help alleviate the challenges of attending school in Malawi, where the drop-out rates are exceedingly high; only 8 percent of students complete secondary school, with girls especially finding themselves at a disadvantage. There are approximately 4.6 million primary-school-age children in Malawi, according to the Foundation, and transportation across long distances is an issue.

“I’m so happy about the Clara Lionel Foundation’s new partnership with ofo because it will help so many young people around the world receive a quality education, and also help the young girls of Malawi get to school safely, cutting down those very long walks they make to and from school all alone,” the singer said in a statement.

According to the Foundation, the first batch of bikes have already been put into use in the African nation. This is not Rihanna’s first endeavor in Malawi, nor is it her first foray into the world of girls’ education. In January 2017, she visited Malawi as an ambassador for the Global Partnership for Education with Global Citizen, where she visited local schools and spent time with the children understanding their concerns and helping in classrooms. She has also been vocal about asking world leaders to commit to funding education.

-Time Magazine
 
As a makeup junkie, I can't remember the last time I was this excited for a beauty launch.

Me neither. Most of all because this doesn't seem to be a celeb money grab a la Kylie Kosmetics of Kim K's horrible contour sticks.
Rihanna teamed up with LVMH and this collection has been years in the making. No rushed online release only to restock a week later. Nope. This is supposed to be a legit cosmetics brand, instead of a vanity project. To say I have high expectations in terms of quality would be an understatement :amuse:

Ps. Just about all her recent red carpet looks were Fenty Beauty :love:
 
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So does anyone know if this is going to be geared toward women of color like Iman's line? or more for everyone? guessing the price point will be medium - not DS but not super expensive
I'm going to assume that it's going to be broad given the retailer where it will be stocked. However, I'm hoping that given she's a woman of color there will be some good deeper foundations shades. Right now for most brands you're lucky if there are 3-4 deep shades and for whatever reason they love to make the deep shade have red undertones. Since it will be in Sephora, I'm guessing it's going to be somewhere around NARS and MUFE price point. I think LVMH still owns MUFE. All of this is complete speculation on my part of course...lol
 
Me neither. Most of all because this doesn't seem to be a celeb money grab a la Kylie Kosmetics of Kim K's horrible contour sticks.
Rihanna teamed up with LVMH and this collection has been years in the making. No rushed online release only to restock a week later. Nope. This is supposed to be a legit cosmetics brand, instead of a vanity project. To say I have high expectations in terms of quality would be an understatement :amuse:

Ps. Just about all her recent red carpet looks were Fenty Beauty :love:
This is exactly what Kim should've done when everyone was trying to recreate her smokey eye.

Based on what I've seen from Rihanna over the past few years and how much she's grown, she seems to put a lot of personal time and energy into her projects if her name is on them. I have high expectations for this line as well....from packaging to color range to products...everything. I'm on a no-buy until her line drops then I guess I'll be on another no-buy until the holiday stuff comes out.
 
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I'm excited! She better come through. She's mentioned that she wants to build a brand that will allow her to tour/make music when wants to, not because she has to. In order for that to happen she had to put out quality products. No fly by night KKW ish...

A french stan who always has inside scoop said this will be a full makeup range. Foundations, bronzers, mascara, eyeshadows, liners...the whole kit and kaboodle. There supposed to be a contest planned to dig up new talented MUAs to represent the brand.
 
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