I suspect I am part of Moynat's new target demographic based on my age and previous spending patterns.
Personally I switched to Moynat because I had too many disappointing experiences at Chanel and the price were just ridiculous given the poor quality of their bags and customer service. I'm also not that into Chanel's bags anymore. One CF is enough (maybe more than enough?) for me.
As for LV, I was never into their monogram prints. I do like the durability and carefree nature of coated canvas, but I've turned to smaller brands like Liberty London for that stuff. I'll still buy LV if I see a bag/SLG I really like, but I definitely try to see if I can get that shape/material from a different brand before heading to LV.
To begin with, I wasn't into loud branding. However, when I first started buying luxe, I saw a lot of videos advising me about the "investment value" of LV/Chanel so I thought those were the better brands to buy. These days I just buy what I want without planning on selling and actually think about it before plopping down my card.
I'm not into the Birkin or Kelly, but I do like some of Hermes's stuff (mostly the Lindy and the Victoria). Somehow, it didn't occur to me I could actually buy Hermes wanting to get a B or K. I actually chanced on Moynat when I was looking for the perfect dusty pink bag. Saw this cutie online, but was wary of ordering from a brand and in a model I've never seen in person so I dropped by the store to see if I could buy it directly from Moynat (especially because it was pre-owned, from a foreign country and no returns possible).
After seeing Moynat's quality in person and having a great CS, other brands don't interest me as much. I still like some other brands, Moynat has something for almost all my needs so it's replaced most of my collection.
...well that was a trip down memory lane for me. lmao.
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