I just received the "white" Rosa from Bluefly. We were both right, it is not a pure white it's more of a winter white. I really wanted a white white as I mentioned, but after seeing how beautiful it looks I think I am going to change my mind and keep it. I don't think it will really make that much of a difference and I love the Rosa style (I have one in black and tan already). Part of me wonders how often I will use that color, but I feel if I don't get it now I will regret it later! It is really hard to find any purse in white and I want to add to my Choo collection. Thanks for all your help.