I already gave the bag to my mom but will definitely check when I visit her soon
No more authenticity cards?
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Thanks heaps ❤️I already gave the bag to my mom but will definitely check when I visit her soon
Was this in the US?
I am not buying anything I don’t actually want...Nobody has yet tried to push me to purchase anything else.
This is in Australia, i know what you mean .
am not going to buy anything else to get offered abag
This is the technology used :
auraluxuryblockchain.com
For any one interested
AURA Blockchain Consortium: blockchain for luxury goods
Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands.
auraluxuryblockchain.com
For any one interested
Honestly....I have to imagine Chanel and the other brands were already planning to use blockchain when blockchain first entered the industry. I’m sure these tech companies were pitching their services left and right to financial institutions and consumer markets...like luxury retailers. It makes sense. The shift to blockchain for Chanel must have been in the development stages at least a couple years....planning, development, testing etc. My point being that I don’t think Chanel suddenly decided to move to a metal plate system out of the blue. This had to have been in the works for awhile. And the aggressive price increases were probably needed to help fund this transition! It’s got to be so expensive to develop, implement and maintain.
the timing is interesting but I’m betting the reseller market/covid pushed the developers to move the launch date up (I wish someone from Chanel could just announce it already). I wonder if they are going to use Aura or if they developed their own block chain technology.
the timing is interesting but I’m betting the reseller market/covid pushed the developers to move the launch date up (I wish someone from Chanel could just announce it already). I wonder if they are going to use Aura or if they developed their own block chain technology.
This is very interesting. I am curious how it works exactly. Didn't they give you more information in the store? Wonder if this isn't even easier to duplicate if you can't scan it somehow
While not a block chain expert in any sense, the whole idea with blockchain is that you cannot duplicate/forge it. Blockchain is different from other form of data and much more closer to a physical certificate than anything else.
Super simplified version: when a piece of information is sent into the blockchain (the network of computers that is connected) that information is uploaded as a certificate. In this certificate all information of who uploaded the piece of information, who have viewed this piece of information who have access to this piece of information etc. This certificate is then stored on every “computer” connected to the blockchain. There is no way of changing the certificate once uploaded. There will be thousands if not millions of the same piece of certificate. If a forger would create a false “authentication number”, they can never match the real ones that Chanel have already registered/uploaded since the original creator is part of the block chain certificate.
Blockchain technology have the potential of creating super secure transaction of information and it’s a piece of a larger network rather than a single individual piece of information. It’s really a completely new way of storing and handling data that is very different from how we think of digital data today.
I think this dramatically changing the resale market is wishful thinking by Chanel. Chanel bags can be authenticated without serial numbers and cards now, albeit the bag would likely need to be in the resellers possession and it would need to be a reseller whose authentication skills you highly trust. The only reason you would need to take a bag back to Chanel is for a repair and they will likely only repair for original owner, so it becomes a bit of a non issue whether you are the original owner or not, unless there is a problem with the bag in the first few years after purchase (I believe they only service bags within a certain time frame, maybe 5 years). You can just as easily take a bag for repair to a third party anyway. So I don't think reseller market will change dramatically, although the more seasoned, trusted resellers (who can authenticate) are going to fare the best.
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This sounds interesting to me. They are trying to personalize our bags.
Is this also part of the Chanel&moi program?!
I was offered to ‚register‘ my new bag for this and have a 5 year warranty (will I not have the warranty if I deny to register?!
)
They said it is new this April and only for all bags purchased from now on, not only classics. There was a thread about it beginning of April.
I am not planning to sell anything and Chanel has our purchase history anyways, but still- there is some kind of forced control from Chanel here. I am not sure yet, if I like it...
Is this also part of the Chanel&moi program?!
I was offered to ‚register‘ my new bag for this and have a 5 year warranty (will I not have the warranty if I deny to register?!
)They said it is new this April and only for all bags purchased from now on, not only classics. There was a thread about it beginning of April.
I am not planning to sell anything and Chanel has our purchase history anyways, but still- there is some kind of forced control from Chanel here. I am not sure yet, if I like it...
This is very interesting indeed!
And I wonder how does will it affect the reseller’s market for preloved items.
And I wonder how does will it affect the reseller’s market for preloved items.
Other brands like the LMVH group, Prada, Cartier etc have trialled the Aura technology too. It’s run by Microsoft so i think all brands are going with Aura at the moment. More details: https://www.scmp.com/lifestyle/fash...xplored-louis-vuitton-prada-and-cartier-fight
If only Chanel has access to the system, I wonder how second hand buyers can be reassured they’re getting the real deal...I guess it’s a bit like now how they have to trust the authentication process.
If only Chanel has access to the system, I wonder how second hand buyers can be reassured they’re getting the real deal...I guess it’s a bit like now how they have to trust the authentication process.