Her motivations may well be disingenuous. I have no idea who she is and I don't trust anything these "influencers" say, tbh.It's good to read the opposite point of view! Something in her video felt disingenuous to me, but perhaps I'm wrong.
It's just that we know people acquire things with unhealthy motivations sometimes, and we know that minimalism comes around in waves and people will declutter radically. I mean, none of us have forgotten people throwing out most of what they own because it doesn't "spark joy" <- and let's not pretend Kondo was not an influencer who profited off that movement herself.
The last time people got rid of all their expensive stuff was during Covid lockdowns when they felt luxury belongings were an artifice and they wanted to find their authentic selves. What this woman is doing is not new but, the criticisms she's getting are showing a double standard of some sort, because nobody criticized Kondo like this and she was advocating for basically the same thing. Maybe, to your point, the message was more palatable coming from Kondo because she comes across as more authentic? I dunno.

Objectively, I don't find this kind of declutter extreme or trendy. I just think most people will go through some sort of cycle of editing to various degrees, but this person has a public platform so she shared the process on it- for money, obviously, but that doesn't mean what she's describing is not what she authentically feels.
The TPF'er on the thread I linked felt very competitive with other women and felt pressured to keep purchasing to meet societal expectations, just like Niki described, and she's not the only person to have felt that, since others also posted saying they felt similarly. So, yeah, I'm not going to dismiss her and say it's definitely for the social media clout. If anything, it's the people making reaction videos to her video who are chasing clout, lol.
Edit: I'm trying to find a thread but can't recall enough to get the right search words. Someone on TPF cleared out their entire handbag collection during covid and posted about it because the lockdowns shifted her perspective. Sometimes life happens and people need to shed everything to start over in a happier mental place. I kinda get it, though I would prefer people didn't take it to the extreme of getting rid of everything.
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