Update on PCE's
On Coach's 4th Quarter Earnings Call this morning, their CEO confirmed that they have solidified their discount calendar, and it is expected to follow the same weeks every year (in order to comp or match the previous year's business).
Meaning, we should expect to see 4 PCE's a year (September's Fall PCE, Black Friday, Valentine's, Mothers' Day). Someone please correct me if I'm wrong.
Also: what this means is that we won't see the exact same days, but the PCE's will always happen during the same weeks as the year before. (If anyone doesn't understand, I can elaborate).
Last year's Fall PCE started on Sept 16 (Early, VIP Access) and ended on Sept 27. We should expect this year's PCE to begin on Sept 14th and end on Sept 25th. The discount should follow a similar structure to the tiered discount that we've seen for the past few PCE's (20, 25, 30%).
On Coach's 4th Quarter Earnings Call this morning, their CEO confirmed that they have solidified their discount calendar, and it is expected to follow the same weeks every year (in order to comp or match the previous year's business).
Meaning, we should expect to see 4 PCE's a year (September's Fall PCE, Black Friday, Valentine's, Mothers' Day). Someone please correct me if I'm wrong.
Also: what this means is that we won't see the exact same days, but the PCE's will always happen during the same weeks as the year before. (If anyone doesn't understand, I can elaborate).
Last year's Fall PCE started on Sept 16 (Early, VIP Access) and ended on Sept 27. We should expect this year's PCE to begin on Sept 14th and end on Sept 25th. The discount should follow a similar structure to the tiered discount that we've seen for the past few PCE's (20, 25, 30%).