Someone has to make a profit, no? Even so, a little goes a very LONG way; especially for third world countries. It depends on the dollar value of a nation. It is rare for the proceeds of charity items to be 50% and above though.
Don't get me wrong, I do get where you're coming from, however. Most companies only do these charity purposes just so they can have a better 'image' in consumers' eyes. I learned this in business politics. But in this case, I get a ring that is much more cheaper than a gold version, plus I'm helping out in some way, makes me feel good inside anyhow. =)
Right, but I think the more they give (trust me, they're already making a killing on everything else) for such a thing, the better they look. For charitable purposes they should give all they make on this ring to the charity. Do more. The company can surely afford it.