well I guess - there are more people wanting prestige leather items - than there are available. so Hermes will keep the most popular items for their regular customers who buy into the whole Hermes brand, nothing particularly shady about that...
I have no issue with selecting customers or award bags to customers who spend a lot. This is perfectly understandable. What annoys me is that they told me to go back and told me the bag was available, but then declined to sell me because the bag was told be be reserved (while I think the reason is that I didn't buy additional items that they want me to buy.)