Style Miroslava Duma - a Russian "It" Girl (Part III)

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harpersbazaar
 

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fabsugar
 

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collagevintage/ buro247
 

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buro247
 

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buro247
 

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nymag/ theurbanspotter/ vogue.es
 

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Holy cow!! Are stirrup pants back in style?
 
I personally don't see any groundbreaking news, etc at Buro. The different versions of Buro around the world target countries that don't usually have a site created in their language like style.com or vogue.com (except Australia), so it's a smart business move to be at least present at those markets. That way Buro, with its established fame (Mira's personal fame) is already a big 'player'. I bet they aren't really focusing on the amount of viewers on the site, they want to have a certain business reputation, which can come in handy in other business ventures. I see Buro as a certain tool for Mira and her businesses, not the main focus. She wants to make a brand out of Buro. Creating a site was just a way to get into the digital business. And as she has money, she could make it visually and technically as good as possible, as well as create a good business team and be on the same 'level' as vogue, etc.

Just what I think she did, which I find a good business move. Props to her. Yet still her outfits are boring. Sorry.:p


I agree with you on this point, I don't like her website that much (even if I did back in the "look of the day" days) but I see her as a very smart woman, she uses her name to launch something (even if she already did with her Peace Planet charity for orphans - if I'm right - which is amazing in itself) and grow it as much as she can and expend her Buro brand to the Buro Canteen & Buro Beauty in just a few years. She made something out of her "it girl" status instead of just being a rich fashionista.

Oh yeah, her outfit are boring, I guess she had no extra time to plan better outfits between Georgie & baby Ana, I hope so, I want to see her fashion mojo back. I like the jeans/b&w coat outfit.
http://forum.purseblog.com//fr.pinterest.com/pin/create/extension/
 
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20minutes.fr, mujerhoy.com, zeleb.es, elle.rs, purseblog.com, twitter, closermag.fr, instagram
 

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