Well I think it's a combination, and he's a risk taker, as he said, he follows his guts, and with the Hollywood possibility, I do believe he's getting offers since he's one of the new it boys but he turns them down because they mostly don't appeal to him, also back then he auditioned for a few parts when he wasn't that well known and got turned down or now perhaps he also may not fit the part. Still, he's trying the artistry side and trying new things.
I agree. I do think that he sign on thing that he is interested in. I noticed that a lots of brits and european prefer to work on project that they are interested in, and not necessary hollywood's project. They tend to mix thing up. Plus, hollywood doesn't take risk anymore. I am glad that he is taking risk. I hate when actors take the safe route.