The one thing I
do like that Coach has done, are the semi annual sales, winter sale, etc. It actually does remove some of the incentive for outlet hunting, and I'm an example of it myself. I have numerous outlets I could hit (I'm in eastern PA, so anyone from that area knows the relative abundance), but I just don't want the extra drive, extra messing around at those malls, etc.
I have a boutique that I
love, and a couple SA's that are really just the best. So with so much going to the semi annual sales for 50% off ... well jeez, I'll take that over messing with the outlets any day. The two SA's I like will order it if need be, deliver it to the store, then I make exactly one trip, and get to look at the newer stuff while I'm there too. Do I miss an extra 20% off at outlet? Well ... maybe ... but,
1) eh ... 20% is far from enough to bother me
2) less driving and outlet running/hunting
3) I can find the stuff easier on SAS, and
4) Heck, at this last sale, just before Christmas, I got a bunch of stuff from SAS, and my SA just quick reduced everything to the 50% plus 20% as price adjustment.
Now I do realize that not everyone has a boutique near them,

.
**And** I continue to think it's smarmy that they say things like xyz will never go on sale, and then it does. THAT is, and always has been a problem, if only because it's inherently sneaky.
But the one, lone thing that I think Coach did right with their changes, was the SAS. If they're going to have sales (and they obviously will), and if they're going to reduce item prices (and they obviously will), then I think that extra layer in the sale chain between the boutique and the outlet, was smart. With SAS being online and open to everyone in that way ... that, I think, was a win-win overall for both Coach and the customers as a whole.
Just wanted to toss that out there. Give them credit for at least one change that I, personally, think worked well.