MCM - Modern Creation Munich, ("v")

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#646
I have been an MCM fan since before their fall. While I am not exactly bowled over all the bling they now seem to promote, I do like many of their bags that seem to be very well made. I also think the brand offers a lil bit of something for everyone. After recently falling in love with the Vanity Rockstar bag, I decided to give the brand a try. The bag is structured very well, stitching tight, and canvas nice and thick. The only thing I would like to see is a thicker crossbody strap. For the price I think it is an adorable alternative to LV. Overall, the bag is somewhat of a novelty, but definitely workable for your essentials and very unique. I am wearing it today in the pouring rain hoping for the best.
 
#649
I remember seeing this brand everywhere during the flashy, trashy Eighties, and was curious about why I was seeing them again all over the university where I work. Now I know! They weren't suited to my style back then, and they still aren't, but I like spotting them on campus and think they are cute.
 
#651
mcm was german-owned and got bought in 2005 by soong ju group, korean company. the backpacks and totes are made of coated canvass, visetos. they were popular in the 80s when diana ross used their luggages. cindy crawford was the model back then. due to a tax fraud case, the company suffered and got bought by the korean soong ju group. they revived the brand by marketing it heavily in asia - tying up with korean stars. the brand strategically targeted the young moneyed with the street style and kitsch vibe to their bags. asia is the biggest market for luxury goods in the recent years. in fact, right after mcm broke through, other luxury goods came out with their street style backpack lines. very good positioning. rihanna, beyonce, chris brown, justin bieber, selena gomez, etc. have been seen carrying mcm backpacks. alot of observers said that the brand is just the "it" bag. but it has been a decade now and the bag's following in asia still has not declined. in fact, the bags have raised prices over the years.
 
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