Longchamp Spring Summer 2019

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Yes I agree. But no, Longchamp's creative director is still Sophie Delafontaine, the granddaughter of the brand’s founder. They have made some strange choices in recent seasons, apparently in their desire to keep things fresh and attract younger customers. SS19 was especially bad, and this thread has a lot of negative comments throughout. However I think that the FW19 collection is looking more promising.
I see. I've never viewed Longchamp as a brand for teenagers or 20 something women. It's too classic/understated for that. I wish brands would understand their customer base better. It reminds me of that whole mess with Mulberry a while ago.
 
I went to the boutique yesterday to buy the Game On Strap in Navy (it’s on the Ecru WOC in the pics that follow). I also tried on the Game On bags in both sizes and found the leather to be a lot softer than the Heritage Crossbody Size S and above of last time. The Game Ons don’t have the front pocket that the Heritage Crossbody Size S and Size M of last time had though. However, won’t be getting one since I have a Heritage Crossbody Size M (which is similar in size to Game On Size S) and also a couple of Size XSes (which are smaller than Game On Size XS).

The new Game On WOCs have exactly the same layout as the old Heritage WOC. The difference is in the HW. All SHW now and the chain strap has smaller carabiners now that can fit through the loops easily instead of the clumsy bigger hooks of the Heritage WOC where one had to do some finger gymnastics to get the hooks through - important for strap length and style variations.

Sharing some pics that the boutique sent me.

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Adding Game on bag and strap pics, sent from my SA. I have not checked them out yet but my SA felt that I might be drawn to the line since I own the Heritage XS crossbody. Great to know from @SmokieDragon that the bags are softer since I rehomed my medium Heritage shoulder bag a long time ago as I felt the leather was a tad stiff. IMG-20190313-WA0006.jpgIMG-20190313-WA0007.jpg

At first glance, I can do without the sliders as they look a bit busy for the bags. Tassels look cute but I think the boring me prefers a simpler silhouette.
 
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