I saw this yesterday, in the new flat pouch. I forgot to snap a pic of it. I don't see any purple in it but nor is it a straight up burgundy. I'm sorry to be of no help. It's a beautiful colour but I know you might be looking for something specific. Fwiw, both DH and myself see the brown-red in this colour.Has anyone seen the Plum color in person? Is it more red or purple in real life?