Loewe x Howl's Moving Castle

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fashion houses legit have the worst IT capability of any industry
I think its more about their domain hosting in AWS (amazon web services) and what they're willing to pay. it could cost a few 100k to take care of this sort of intense site volume world-wide. Besides customer experience, there's no reason for loewe to spend that money when this collection is gonna sell out - especially since we have thousands of ppl still refreshing 45 min later. just my thoughts! I do hope it comes online soon so we can shop!!!!!!
 
I think I will be calling it quits at 2am. My regular alarm is set for 5am and I have to be somewhat sensible.

Surely there‘s IT people who specialize in this sort of limited drop thing? Hypebeast culture exists, sneakers drop all the time.

Everything still shows up as "not available" and we‘re 40 minutes into this "launch". I am just so baffled. Do luxury brands think that these atrocious online drops add to the exclusivity part?
 
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