The Rodeo store is having an invitation-only event the evening of 1/31- sit-down dinner + movie (both off-site) and then at midnight will be the 2/1 launch- the store will be open to invitees only to purchase the collection (whatever they were allocated). I was told this is the only way to see what is available at the store before it will be offered to the public. For me, as a casual observer only, I will not attend- I do not want the pressure/guilt to buy. But if you are into the collection and interested, you should contact the Rodeo boutique. I am not in anyway a VIP and I was invited.