Ok, I hear your comments about Delvaux’s design direction. But here is my input.
Delvaux is a heritage brand, like Hermès and Chanel. If they start messing around with their iconic designs (Brillant, Tempête, Madame), they will corrupt their DNA. Recently Bottega Veneta took this direction. However, loyal customers of the brand left in droves, and the company now has to attract and maintain new buyers, and be more than flavour-of-the-week. Sometimes changing the DNA is a dismal failure, like for Givenchy.
Delvaux has been doing a few tweaks here and there with hardware, and added some new designs, like Cool Box and So Cool, and some new formats of the classic designs. Other than that, what they have to work with is colour, leather, and sheer craftsmanship. Delvaux’s designs have always been cerebral. According to my SA, trying to explain the Magritte collection, or even stating that a recent collection is based on an interpretation of A Midsummer Night’s Dream by Shakespeare doesn’t resonate with the majority of buyers. In other words, the designs aren’t accessible. Yes, the basic designs remain more or less the same, however the limited editions and the special collections produced every year around the holidays are true collectors’ items.
I’ve met CZ at events on 2 occasions, and always found her to be approachable. I can’t think of another heritage brand where someone who isn’t a VVIP can chat with the designer. I wish her the best.
I’m keeping an open mind about Delvaux; fingers crossed that the brand will remain recognizable and that quality won’t suffer. Cynical me sees a dumbing down of the designs, a decrease in quality, and a slew of trendy brand ambassadors. Time will tell.