I love this. Violet is a color I don't have. I have Marine and love it. I also have ultra violet but find it to be almost shockingly purple. Violet seems to be just the right purple.
I agree this one is perfect. Marine can almost look black or navy, although I certainly love it. I got the large duffle in UV but like you, I found it a little too bright (and I love purple!) and returned it. So like Goldilocks, my third try is "just right"!