Le Vian Ring
- Thread starter dmitchell15
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I think brown diamonds are something of a scam...
I'm quoting this from another source: The Argyle mines in Australia produce a significant quantity of brown diamonds, and have successfully marketed them using the descriptive names, "cognac" and "champagne".
I'm quoting this from another source: The Argyle mines in Australia produce a significant quantity of brown diamonds, and have successfully marketed them using the descriptive names, "cognac" and "champagne".
Are you saying they are a scam because there are a large quantity and therefore they are sold overpriced?
I like brown diamonds in the right setting/design. I don't mind them, but then again I really like colorful stuff as well.
What source are you quoting from? I would love to read the article because I am considering a white and "champagne" diamond ring I saw advertised at Kohls.^^^
I'm sure you can google the phrase and come up with the website since I copied it exactly -- I apologize, I have forgotten the address.
"Scam" is probably the wrong word. But here's their marketing idea: Colored diamonds = expensive, so therefore, marketing otherwise worthless brown diamonds as colored "chocolate" or "champagne" allows them to inflate the price.
It's not a myth that there's no good way to price brown diamonds because brown diamonds are essentially worthless. It's how they're marketed, really. But that's the case for a lot of things, I realize.
If you like the look, go for it. It just has none of the characteristics of what makes a diamond, colored or colorless, so special.
If you want a colored stone, however, I would go with a different gemstone.
I'm sure you can google the phrase and come up with the website since I copied it exactly -- I apologize, I have forgotten the address.
"Scam" is probably the wrong word. But here's their marketing idea: Colored diamonds = expensive, so therefore, marketing otherwise worthless brown diamonds as colored "chocolate" or "champagne" allows them to inflate the price.
It's not a myth that there's no good way to price brown diamonds because brown diamonds are essentially worthless. It's how they're marketed, really. But that's the case for a lot of things, I realize.
If you like the look, go for it. It just has none of the characteristics of what makes a diamond, colored or colorless, so special.
If you want a colored stone, however, I would go with a different gemstone.
I found the article thanks. For the most part, I do buy colored gemstones. I guess you could say I walk a fine line between what is traditional and what is not traditional. I figured that brown diamonds were overpriced, and lately I see them everywhere at jewelry stores. I think they look nice with white diamonds, but not so much by themselves. I also like the look of black diamonds as well. I know they are not quite as popular, but I also like unique and colorful things. THanks for the article information because I do find it interesting and something to consider when buying jewelry.
Now my question, since the black and brown diamond craze, when it passes or if it passes, will jewelry depreciate in value because of the brown diamonds in certain settings. Is depreciation in jewelry even possible? Especially if brown diamonds are technically speaking worthless.
Now my question, since the black and brown diamond craze, when it passes or if it passes, will jewelry depreciate in value because of the brown diamonds in certain settings. Is depreciation in jewelry even possible? Especially if brown diamonds are technically speaking worthless.
Here is a little history on Chocolate Diamonds that may help you all understand Chocolate Diamonds better.
First of all, Chocolate Diamonds are considered natural color diamond by the Natural Color Diamond Association. Brown diamonds are actually just as rare as Yellow diamonds. The brown diamonds are actually becoming a sort of investment as well because the Argyle mine has claimed to be running out and just agreed on a billion dollar venture to dig down deeper for more brown diamonds. This is the reason that Chocolate Diamonds have recently increased in price.
The reason that article says that brown diamonds are "successfully" marketed recently is because: When the Arygyle mine was originally beginning to find brown diamonds, not a lot of people liked the idea and didn't see the beauty. At first they were generally called Cognac and Champagne. You may read that Brown diamonds are the most accessible colored diamond. That is a misconception because the reason they are the most accessible is because everyone loves them so much and they were much cheaper than they are worth.
LeVian was the one who began marketing the word "Chocolate Diamonds", and just recently trademarked the term.
There are different qualities of Brown diamonds, which are supposed to be marked by the term used. The lower, lighter qualities are to be called Cognac or Champagne, and the deeper, more lustrous higher quality brown diamonds are to be called Chocolate.
These should all begin to become adhered to more within the next year, so that the customer is not tricked.
If you want to see more Chocolate see the LeVian trends page at http://www.levian.com/trends/
Visit the LeVian website regularly because there will be a big update if pictures this coming week on the homepage that I know you will all enjoy.
If you want to read more about LeVian, you could check out my father and the designer's personal blog at http://levian.com/blogs/blog.cfm.
Feel free to leave comments that will be answered by Eddie LeVian himself.
Again I wanted to thank you all for being avid collectors and I hope the information above helped get rid of any misconception or unanswered question you may of had.
Jonathan
First of all, Chocolate Diamonds are considered natural color diamond by the Natural Color Diamond Association. Brown diamonds are actually just as rare as Yellow diamonds. The brown diamonds are actually becoming a sort of investment as well because the Argyle mine has claimed to be running out and just agreed on a billion dollar venture to dig down deeper for more brown diamonds. This is the reason that Chocolate Diamonds have recently increased in price.
The reason that article says that brown diamonds are "successfully" marketed recently is because: When the Arygyle mine was originally beginning to find brown diamonds, not a lot of people liked the idea and didn't see the beauty. At first they were generally called Cognac and Champagne. You may read that Brown diamonds are the most accessible colored diamond. That is a misconception because the reason they are the most accessible is because everyone loves them so much and they were much cheaper than they are worth.
LeVian was the one who began marketing the word "Chocolate Diamonds", and just recently trademarked the term.
There are different qualities of Brown diamonds, which are supposed to be marked by the term used. The lower, lighter qualities are to be called Cognac or Champagne, and the deeper, more lustrous higher quality brown diamonds are to be called Chocolate.
These should all begin to become adhered to more within the next year, so that the customer is not tricked.
If you want to see more Chocolate see the LeVian trends page at http://www.levian.com/trends/
Visit the LeVian website regularly because there will be a big update if pictures this coming week on the homepage that I know you will all enjoy.
If you want to read more about LeVian, you could check out my father and the designer's personal blog at http://levian.com/blogs/blog.cfm.
Feel free to leave comments that will be answered by Eddie LeVian himself.
Again I wanted to thank you all for being avid collectors and I hope the information above helped get rid of any misconception or unanswered question you may of had.
Jonathan
I have a few LeVian pieces and love them! Some I bought years ago...the lobster and flamingo pins. Get LOADS of compliments!!! Also have 2 tanzanite rings...beautiful color. Just got on your website, now I'm after another ring!!!
I have a puffy heart that is 18kt white gold with blue sapphires and diamonds from LeVian. I love it! I always get lots of compliments. I like how there is always a trade in guarantee too- if you want to trade in on a new leVian piece in the future you can, although I don't know anyone who would want to give them up.
mmph
is LeVian a better quality or David Yurman and Judith Ripka?
I always wondered about that i mean they all use diamond as paves and center is a precious gemstone =S
is LeVian a better quality or David Yurman and Judith Ripka?
I always wondered about that i mean they all use diamond as paves and center is a precious gemstone =S
I am not sure if they are better quality per se, only because I don't own the other two. I would say that they are unique pieces and great quality pieces. LeVian is sold at independent jewelers and some Macys carries some of their pieces. If you check out their website www.levian.com you can see the history which dates back to like the 1600s or so. LeVian has been around for a long long time so they definitely make great quality pieces. YOu should check them out sometime.
