Kendall and Kylie Jenner

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This is atrocious...


Vogue Japan November '15 issue.
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:roflmfao::roflmfao::roflmfao:


Kiko Mizuhara would have killed this shoot... Kendall is the most boring model ever... they can dress her but she still has to deliver the shot... she is the modeling equivalent of Kristen Stewart's acting...
 
The problem nowadays is social media. Companies/designers want to hire models with the biggest social media followings to bring attention to their brand. Someone like Kendall could bring a company millions of new customers while your average girl on the street could not. It's no longer about who has the best "look" or who is the best model, it's all about who is the most popular and who can attract the most $$ for the company. I think we can all agree that Kendall isn't the best model and would be a nobody without her name and connections, even all the other ones(gigi, bella, cara) all have rich families and connections that gave them a career. None of those girls would be famous models if it weren't for the families, but unfortunately that's how the world works.
I don't disagree, but neither do I understand it. What use is it to Balmain or other high end labels that a model has a bazillion tween followers? It's not like they can afford those labels anyway. Balmain for H&M is one thing, but shouldn't insta supermodelhood be limited to brands (and budgets) that appeal to the model's follower demographic? I never understood who they were trying to appeal to when they picked Kendall to be the face of Estee Lauder. That's not exactly a tweeny brand.
 
I don't disagree, but neither do I understand it. What use is it to Balmain or other high end labels that a model has a bazillion tween followers? It's not like they can afford those labels anyway. Balmain for H&M is one thing, but shouldn't insta supermodelhood be limited to brands (and budgets) that appeal to the model's follower demographic? I never understood who they were trying to appeal to when they picked Kendall to be the face of Estee Lauder. That's not exactly a tweeny brand.

They want to appeal to a younger generation. Companies are really trying to expand their demographic these days.
 
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