Do you use it with the weight distributer? If so, try pushing it to the back of the strap (down your back) and just using the thinner strap. It helps with some of my Bals.I have so much love for this bag. That pic was taken when I first got it. It is much smooshier now and has acquired a sheen to it from so much wear. Only complaint is the shoulder strap. I found a crossbody strap for it which I use more than the shoulder one, which I find almost useless except during an emergency hands-free moment. The vibrato shoulder strap slips off more easily than the chevre ones, if that is even possible!