I have a rolex datejust (steel oyster bracelet, pink face) which I have had for several years and a white J12 which I got for Christmas, and while I love my J12 just now and have worn it constantly since I got it, and my rolex has been in its box, I think I would recommend the rolex. It is an enduring classic. I adore the J12, but I would choose the rolex first out of the two.