The SA i asked said it was for the top 2% of customers in what was spent in the previous year or time since last PCE (Not sure how long since i never got an invite..heard about it on here) and it stinks for me having bought 7 pricey bags in the past 3 years and 6 other coach accesories but half were from Macy's b/c i saw them and liked them and the coach store nearest was 30 min away (now one opened this yr in the mall here) but i had no idea about this event. Other than if i ever get to an outlet i will skip macy's and shop only at coach from now on but i still doubt i'll ever be in the top 2..especially now that i am obsessed with LV LOL