Noticed that this is a very old thread but I'm currently searching for a watch and came across this brand in this forum. I don't think it's available in my country nor is it popular but I'm surprised to see that it's so affordable. Especially those diamond encrusted models that I'm currently eyeing. Can someone here tell me a little bit history and if this brand is really that popular in U.S?? How's the resale value? Why is it so cheap in ebay??? Are there fakes around? Anyone here owns the higher end with the diamond encrusted models?? Can tell me how you feel about the watch and its durability. Any info greatly appreciated! I'm almost into getting a Omega Constellation Automatic with diamond dial and bezel till I've come across this thread. TIA!!
Invicta was started in the 19th century in Switzerland. Their main thing is creating affordable watches that are fashionable. This company fell on hard times during the seventies and was limping along when it was purcahsed by an investment group about 15 years ago or so. They have a stronger presence in Latin America and part of pricing strategy is to promote them in the U.S. Many of the re-sellers on ebay must get them from ShopNBC, where it is possible to pick them up at very reasonable prices. Their quality runs the gamut. You can get really cheaply made ones or higher end Swiss Made pieces. Tourneau sells them and I have them in high end stores in New York City. But the adage "You get what you pay for applies." Don't expect a $150 dollar watch to be a Rolex or Tag. They are especially good for dive and sport watches and market for mid-range market.
I have a Swiss Made Invicta with 1.80 carats of diamonds and looks sort of like a Tag. A gorgeous watch for the price....but if you have the money, then by all means go for the Omega. I also have an Invicta with a Meteorite dial and .90 carats of G-H color diamonds a Swiss automatic movement and Cosc certfication.