I agree. The part that kills me is they could have easily absorbed the cost of replacing her bracelet (let’s be honest, it would have been a write off for them anyway) instead of all of the back and forth. I get the influencer was a bit much with the whining on social media but she’s got a following and was clearly annoyed. She was prob very excited about the bracelet and had very high expectations.I have been a quiet observer of the VCA threads. I played with the idea of buying my first VCA piece.
Maybe I see the Monica situation a little differently because I’m not a customer yet but I found the manager of that VCA boutique horrible and it made me rethink buying my first piece. I own a small business and I just think that it was handled poorly. If monica was a regular customer she would have never had that outcome and that’s very sad. i don’t think a brand should expect a customer to keep a piece that is clearly not up to company standards. I just thought to myself, what if that was me? I would have been devastated. It’s a lot of money.
I had a similar experience with dior once, a SA gaslighting me trying to say it was my fault the item clearly had defects that shouldn’t be there.
Even my small business, when something happens I will take full accountability and I make no way near the profits a huge brand like VCA makes. There is no discussion with a customer, I want them to be happy especially when it’s clear something isn’t right.
Luxury to me is a great poduct and great customer service. I think brands can be glad people are choosing their products since there are many competitors and we all know the economy isn’t good at the moment. You want to feel appreciated and welcomed at boutiques.
Fwiw, I saw her promoting some vca inspired brand on her IG.