Hermes knows the youthful client doesn’t generally have the deeper pockets. But, their corporate philosophy, somewhat a traditional one, has decided that their product in the hands of select youthful influencers and clients keeps the brand young. IMO, that’s simply a reaction to the long ago decades when sales were low and Chanel and Hermes were considered brands for an older generation.The one point she makes in this video that I think is most pertinent to us is that Hermes is “mistreating” loyal customers in favor of young, trendy influencers. Possibly just younger, trendier clients. I do feel like I’m aging out of Hermes in a way. Like they really are looking for the 25-35 client.
ETA: having said that, I think for the pricing of Maison and the slim cut and color palette of RTW, Hermes has a distinct type in mind regardless of age. Pretty sure that this factors into who gets coveted items (given how long I wait for things, I’m not there lol

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