It probably works for a lot of their viewers though. When I first watched Lydia she had maybe 300-500k subs? I got bored of her videos so stopped watching but then now she has over 1M subs.
Influencers and Hermes
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Lydia saying she’s selling all her H bags and has been thinking about doing so for awhile seemed quite odd and fickle to me because she just bought more H bags near the end of last year and was excited about getting them. She also repeated her justifications for selling them a lot. It seemed kind of scripted and phony, which is unfortunate because I really liked some of her previous content. I do think it likely comes down to her just wanting to exclusively market other bags but she doesn’t want to say that. If so, what’s still puzzling is her selling her H bags at all. Why not just keep and store them until her exclusive marketing of the other bags is over? Maybe she is financially hurting right now or urgently needs funds for something else.
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Right, how odd to be selling everything at the time she’s doing her own bag collab with a brand. I’m a skeptic of influencers though especially ones that have built platforms this large.. I can’t imagine someone can amass millions of dollars from brand deals and millions of followers without being extremely business/brand image savvy. I know some on this thread disagree but I always find something a little off about when an influencer publicly sells ALL of their Hermes bags at once. I get not wearing one or two pieces and deciding to sell, but entire collections plus long videos explaining it? She was just posting pictures with some of these bags a few weeks ago!
I think a lot of influencers may have been influenced by other influencers on social media and now have grown out of it since “lux is dead” is the new social media fad. Or maybe they do genuinely realize the bags just don’t match for their lifestyle, or maybe they realize they overspent - IDK.
I will say, I thought the points she made about crime were solid and made sense. Regardless, if she’s happier letting go of her stuff good for her.
I wonder if those followers or big fans influenced to buy H from her content will let go of their stuff or keep it. Any predictions? Even juicer question - I wonder if the Michael Costes of the world care about this?!
Actually I have been offered a quota bag in this room at Georges V. It isn't a VIP room, but it is upstairs and away from the prying eyes of the "public"...I don't believe she is faking anything here.This came up in my feed and it made me laugh. Just goes to show how fake some of these people are. This is not a private VIP room. This is the room they do the tailoring for the made to measure clothing at FSH! You can even see the mannequins and cuff styles in the background ! I have been to this room several times lol. It is definitely not a VIP room.
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Looks like we both agree that it isn’t a VIP room!
That was my point. Sure, it’s not out in the public, but having been in this room several times, this is a working space and not some luxurious private VIP room as she claims. That’s is all.
I have a somewhat random question....do we think influencers that work with Hermes (beauty, attending runway shows,etc) do accounting tricks with their buys at Hermes and can "claim them as an expense" in their line of work?
I am not an accountant and have just basic understanding of the topic but I am imagining a situation where you have a contract with Hermes as an influencer to promote a perfume and therefore you can claim RTW or any other buy as a company expense to help you "fulfill" a job / campaign for the brand.
I'm just curious if this is how influencers like Tamara can amass what seems to me a big collection in a short time.
I am not an accountant and have just basic understanding of the topic but I am imagining a situation where you have a contract with Hermes as an influencer to promote a perfume and therefore you can claim RTW or any other buy as a company expense to help you "fulfill" a job / campaign for the brand.
I'm just curious if this is how influencers like Tamara can amass what seems to me a big collection in a short time.
Definitely. I have seen some that openly talk about things they buy being a write off. It’s not just influencers that partner with Hermes too, it’s also influencers who just make videos about bags. Tax laws are pretty flexible, well, until they’re Audited lol. Aka a bunch of them are likely writing off things that probably don’t count to be written off but are never caught.
And ofc, we are assuming these people actually pay taxes.
I was in London last week and the whole vibe is unsafe. There’s tons of signs everywhere about street robbers and protecting your phone and belongings, etc. luckily, it was cold so I could cross body by purse under my coat. But the whole city is just on alert and no one was walking around flaunting anything.
honestly every time I fly I have just a WOC and a lonchamp tote as options. even though I enjoy my bags, I'm too paranoid to bring them on city trips and I wouldn't need them on nature trips. it's not fun for me to travel with luxury items. and I no longer wear jewelry I need to take off, it's how I lost a MOP necklace. very sad day that was...
100% PR stunt. Ridiculous. She used H to up her profile and now she's trying the whole "i'm above luxury brands" bs. I heard she's launching her own brand, she wants people to buy those. I certainly won't. LOVE H, can't beat their heritage and quality.
Good video, I like Jerusha! . The part about Lydia just unboxing a mini kelly is just so on spot. I mean come on.
Thank you for sharing this -- wow this was actually a really good video. I love Jerusha - she is real and she pushes my perspective. I think it is interesting Lydia went from fast fashion, to designer, to know the sour dough housewife thing trending amongst young people on social media. To me it is becoming more and more disingenuous. I agree with Jerusha that this was not a good way to soft launch her own handbag collab. Unboxing a MK right before selling all her bags - this type of back and forth influencers keep doing is too much. This is why I have spoken out against influencers selling entire collections constantly. It is not normal or healthy consumer habits that they are encouraging.
One thing I strongly disagree with was Jerusha's points on crime. I get what Jerusha is saying about fear mongering but the crime reality is real and influencers should be using their platforms to make people aware. Influencers are at significantly higher risk of being targeted because people know who they are, know where their bags are in their house, etc. We have witnessed SO many influencers in the last few months get robbed. Jerusha claims crime has always been this high, she is not right about this. Obviously it depends on where you live, but many of us have cold hard data to prove that thefts have gone up significantly in our hometowns. Life is very different for those of is who live in cities with high levels of gun violence. I don't really think it is Jerusha's place to make comments about crime and I think it is poor advice to tell her viewers not to worry about crime. Many of us don't need an influencer to tell us to be scared, we are scared because we know MANY people personally impacted in our real lives.
I agree with everything you said! 👌🏻
But gun violence is an American made problem thats not known to us in Europe, Australia, Asia and most of the world.
Since guns are extremely regulated (as they should be). So yeah... I'd be scared to if I'd live in the USA. 😅